Wake up and smell the bacon. Holiday Inn Express by IHG is launching a world-first hotel experience with a scent-based alarm clock in an effort to improve guests’ sleep and mornings. Beeps and buzzers ...

Say goodbye to blaring alarms and the dreaded snooze spiral – Holiday Inn Express by IHG has unveiled a world-first hotel experience designed to transform mornings, one mouth-watering scent at a time.

A popular hotel chain has added bacon and coffee-scented alarm clocks to rooms - and critics have complained they will 'never stay' there again. The Holiday Inn Express has launched its Breakfast ...