This hack helps you find the most flattering hair hue for you. Color theory is one of the most useful tools in art and design, and you might have even used it when applying makeup—like bringing out ...

Let's face it: Box dye hasn't always had the best reputation. Professional color is widely considered the gold standard for achieving your dream shade, but booking a salon appointment isn't always in ...

While there's really no such thing as the 'wrong' hair color, choosing a shade that complements your skin tone can enhance your complexion and glow. For light skin, cool ash or sandy tones balance ...

Semi- and demi-permanent hair color options are another option to consider, as they "refresh your tone and add shine without long-term commitment," explains Loomis. Natural Instincts lasts up to 28 ...

Remember when Billie Eilish debuted her blonde pinup look along with her album Happier Than Ever…and the internet lost its mind? It was a dramatic change for Eilish, a naturally dark brunette, but it ...

There are plenty of things to consider when it comes to choosing a hair color. Do you want a single-process or a double-process treatment? Do you need to lift your base shade over a number of ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...

Hairstylist Jehnna Foster learned early on how much our appearance can influence how we feel about ourselves—even though her intro to grooming came through working with horses at equestrian shows in ...

The feeling that lives rent-free in our heads? Walking out of a salon with freshly colored hair. But we demand rent from the brassiness and dullness that happens after a few weeks. That’s where ...

Color theory is one of the most useful tools in art and design, and you might have even used it when applying makeup—like bringing out the color of your eyes with an opposing hue) The concept can also ...