Every dinner, gala, or other gathering your organization hosts is a chance to make guests feel something. Yet planning often begins with logistics: the venue, the program, the fundraising goals.

With the right approach, virtual sales events can drive sales, build stronger relationships with customers and create a sustainable model for business growth. In today’s digital age, businesses are ...

As the CEO and founder of an event agency, I’ve had the privilege of working with many great brands to create unforgettable corporate events. But as the holiday season rolls around, people often ask ...

As a data-driven marketer, I always look forward to that special time when one year comes to a close and another one rises. All the data, reports, insights and numbers collected over the past year ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Fundraising events — formal galas, small parties, athletic competitions, and more — are crucial ways to engage supporters and inspire giving. Now, in the post-Covid era, donors are craving ...

Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and ...

The University of Massachusetts is a diverse institution that attracts students, faculty, and staff from a wide variety of backgrounds and social identities. This includes identities that are based on ...