It takes a truly effective product to reach holy grail status in a few short years. K18’s Leave-In Molecular Repair Hair Mask did just that, emerging in late 2020 as the new ‘It’ girl of at-home hair ...

We tested the salon-loved K18 hair mask to see if it really holds up to heat- and color-damaged hair. Spoiler alert: It exceeded our expectations.

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It was summer 2018, and I was working the fitting room at an Anthropologie in Chicago. A swift stride ...

Our hair is quite resilient, especially considering all the torture we put it through in order to get our desired style. From hot tools to hair dyeing, it’s clear why we might end up with fried, dry, ...

Forbes contributors publish independent expert analyses and insights. In a marketplace often saturated by surface promises, true innovation still finds a way to cut through. The quiet rise of K18—a ...

Between the shiny, millennial-centric brands delivering fresh drops through your letter box, to the more established, cult buys and the indie outfits selling 'natural and organic' products, the beauty ...

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. The biotech-meets-beauty brand has won the favour of savvy salon ...

Update: Prime Day has ended, and this K18 deal sold out of the deal! However, you can get this $10 L’Oreal hair serum with over 300 glowing reviews. If you’ve highlighted your hair and need to build ...

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