Primer can help you lock in your makeup look while targeting specific concerns—from color correction to achieving a smooth ...

With the face primer market projected to grow by a CAGR of 7.3% from 2026 to 2033, Belinda Carli, Director and Cosmetic ...

No matter how good you are at applying makeup, making it last is half the battle. Primers can help create a smooth canvas for your makeup, and though they aren’t always necessary in your routine, they ...

A good primer is essential for a flawless makeup look that stays put all day—especially if you have mature skin. That’s because the best primers for mature skin don’t just hydrate only prep your skin, ...

Zit happens. When it does, you might reach for makeup as your go-to camouflage, whether you’re dealing with one monster pimple or an acne breakout. Read on to take a deep dive into how to conceal acne ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

According to celebrity makeup artist Jillian Dempsey, the best primers stop foundation and concealer from settling into fine lines, wrinkles, or pores, which gives any makeup look a fresher, more ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...