David Beckham Recalls 'Embarrassing' Moment His Mother-in-Law Said She 'Could See Everything' in His New Underwear Ads
The soccer legend appeared in the new Hugo Boss campaign on Jan. 30, marking his return to bodywear after 10 years ...
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Hugo Boss hit record sales in FY24 but failed to reach ‘full potential’
Hugo Boss delivered growth in FY24 with an expert noting it outperformed the global apparel market but didn't reach its full ...
New Hugo Boss Campaign Highlights Sustainable Clothing
Hugo Boss is enhancing its commitment to sustainability this spring in a new campaign for its Hugo brand.
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Hugo Boss introduces next-level tailoring in Spring/Summer 2025 for a new generation of bold style
Summer 2025 global brand campaign, HUGO flips the script on tailoring. Photographed by Dan Jackson under the creative direction of Trey ...
Boss to Sponsor the First Art Basel Awards
The inaugural awards ceremony, celebrating artists, institutions and other industry figures, will be held during Art Basel ...
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New Hugo Boss Campaign Highlights Sustainable Clothing
Hugo Boss is enhancing its commitment to sustainability ... collaborating with content creators who are known for their adaptability and personal style. And at the company's Milan store, an ...