Hugo Boss is enhancing its commitment to sustainability this spring in a new campaign for its Hugo brand.

Perfumer Suzy Le Helley, one of the masterminds behind the new Boss Bottled Absolu, on what makes it the most sophisticated version yet.

Hugo Boss is enhancing its commitment to sustainability this spring in a new campaign for its Hugo brand. The campaign, which will be in two parts, focuses on Hugo Forward, a new platform that ...