NEW YORK - Three months after IKEA announced it was doing away with its iconic paper catalog, the Swedish furniture company has moved its categorized product listicles into a creative audio format.
iOS/Android: IKEA's latest catalog and mobile apps are ingenious and also bizarre, in that augmented reality way. Now you can point your phone at the paper catalog and place digital IKEA furniture in ...
After almost 70 years, Swedish furniture giant Ikea is scrapping its iconic catalog. The company will no longer produce print and digital versions of the book, it announced Monday. It's been touted as ...
IKEA is bringing everything but the meatballs to Best Buy locations around the country, as the Swedish retailer ramps up a $2.2 billion U.S. expansion. Why it matters: The move extends the budget ...
Even when you're armed with precise measurements, trying to imagine exactly how that stunning new sofa will look in your living room is not an easy task. It will therefore come as no surprise that ...
Ikea’s global sales have grown sluggish. Profits are down, as consumers ditch the company’s suburban big blue showrooms for online shopping, and the world’s largest furniture retailer needs to plan a ...
The online catalog is one of Ikea's first big digital campaigns since announcing last year that it would send out fewer paper catalogs and redirect the savings to new marketing efforts. The retailer ...
July 29, 2009 — Ikea’s new 2010 catalog makes its U.S. debut today and an online version of the 375-page book can be viewed at http://onlinecatalog.ikea-usa.com ...
Budget furniture giant IKEA said it has taken the emotional decision to end a seven-decade tradition and discontinue its catalog, one of the world’s biggest annual publications, as shoppers move ...
Global furniture giant IKEA says that after seven decades of uninterrupted publication, it will no longer publish its iconic catalog, which was a very significant item in its marketing budget, due to ...