Holy cow: IWC has given a historic model some revolutionary leather. The iconic Portofino first debuted as a pocket watch for the wrist in 1981. Since then, we’ve seen the piece take many forms, from ...

Supermodel Gisele Bündchen has partnered with IWC. First, she will star in a worldwide advertising campaign featuring the latest IWC Portofino models. In addition, she was named as the Swiss luxury ...

I’ve been in the watch industry a very long time. In fact, I started my journey in late 1984 and my first full year in timepieces was in 1985. That was the same year that IWC unveiled its ...

For a brand that was once described by the Financial Times as the creation of “a butch, luxury sports-watch brand, offering the take-it-or-leave-it proposition of large watches for real men”, IWC ...

This year’s IWC ‘Laureus Sport for Good’ edition takes the form of a 39mm Portofino Chronograph. The ongoing annual series of charitable watches released by IWC in partnership with the Laureus Sport ...

IWC – International Watch Company – is based in Schaffhausen in the far north-east of Switzerland, separated from Germany by the mighty Rhine and close to the Rhine Falls, Europe’s largest waterfall.