As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, ...

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

Here’s how to know when a long-term collaboration is most effective and how to nurture a strong relationship. When To Invest In A Long-Term Influencer Partnership If your goal is to create a ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

There are 12 aspects to consider when evaluating the price of an influencer collaboration. 1. Content Category Influencers in niche, high-demand industries charge higher rates, while those in ...

Podcast host and influencer Alix Earle has launched a $1 million lawsuit against the U.K. fitness brand Gymshark, claiming ...

The mandate encompasses advanced influencer marketing solutions, blending cutting-edge proprietary technology with ...