YouTube is making a move into interactive programming and has tapped a longtime content executive to lead the push. Ben Relles, who has served as head of unscripted since 2015, will transition into a ...

Netflix continues to push the boundaries of streaming video content. Following its scripted “choose your own adventure” film “Black Mirror: Bandersnatch,” the company says it will launch a ...

Walmart's plans for its ad-supported, free streaming video service Vudu are starting to come together, and they include interactive programming, shoppable ads and big Hollywood names. Walmart has been ...

The rumors that Netflix was heading into the interactive programming niche first started circling early in 2018, thanks to a partnership with Telltale Games, a video game company. Although word spread ...

Netflix CTO Elizabeth Stone unveiled plans to revive Star Search with real-time voting as part of the streamer’s push into live, interactive content. Photo by Kimberly White/Getty Images for ...

Wizard takes the lead in streamed interactive programming live on Twitch, Facebook and YouTube. The Wizard World Virtual Experiences streaming channel is broadcast live on Amazon’s (NASDAQ: AMZN) ...