We are quite good at spotting unexpected objects while focused on another activity if they are moving fast, reveals a new study by a team of New York University researchers. Their findings cast doubt ...

The invisible gorilla experiment illustrates the failure in our cognitive ability to notice an unexpected stimulus in our field of vision. The illusion of attention is even more pervasive as it ...

You are driving on a highway, trying to recall the items you need to grab at the grocery store. Milk, eggs, tomatoes … what was the last one? Suddenly, as you focus on the list, you realize you've ...

Before you read this review of The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us by Christopher F. Chabris and Daniel Simons - watch this video: You probably noticed the gorilla - but if ...

Academic performance dropped significantly during the COVID-19 pandemic, and students are not bouncing back. A study conducted by the Northwest Evaluation Association looked at test scores of students ...

It’s time to talk about the invisible gorilla in the room. “Invisible gorilla” refers to an experiment that studied selective attention. Subjects were asked to watch a group of people passing ...