Designed for the most extreme situations and unforgiving conditions, the Jeep Rescue concept is not only the ultimate type of search and rescue vehicle, it is the ultimate execution of a Jeep off-road ...

Jeep had not one, but TWO concepts to show at the 2004 North American International Auto Show. One concept was the toy-like Treo, an interesting-looking but very un-Jeep-like design. The Treo seems to ...

In the aftermath of this year's North American International Auto Show (NAIAS) in Detroit, the massive Jeep Rescue was the center of attention. The idea of a big Jeep, larger than the existing Grand ...

If the marketing people at Jeep get their way, this trail-capable new concept vehicle will hit showrooms shortly before the average H2 hits the 100,000-mile mark. If indeed it does make it through the ...

For those unfamiliar with Colorado’s geography: Engineer Pass is a gorgeous if extremely rugged ATV route connecting the ...

The venerable Jeep brand is getting a new logo and a revised mission this week. A new advertising campaign will portray Jeeps and their owners not so much as tough off-roaders but as highway helpers, ...

Despite the predictable punning, the Jeep Rescue should help the struggling auto manufacturer regain a foothold in the ultra-competitive SUV market. The large, muscular, metallic pea-green vehicle, ...

And though the word Bronco was never mentioned, Ford did in fact reach out to the Wrangler’s owner with a genuine offer to save his truck. “We offered to help, and are glad the owner was able to ...