Technology changes quickly, but the principle of the jobs-to-be-done framework remains steady: Customers don’t buy software; ...

The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don’t just buy products to perform tasks; they ...

So many executives take the "check the box" approach to building policies. Here's how family enterprises can be strategic in ...

Rick Kelly is the Chief Strategy Officer at Fuel Cycle. His passion is helping brands unlock the power of customer intelligence. As AI capabilities expand, there is a constant push to implement AI ...

HOUSTON--(BUSINESS WIRE)--In a 2022 study of 320 controllers using the Jobs To Be Done framework, Excel was voted the #1 software over niche Record-to-Report (R2R) vendors. The study found that 80% of ...