Originating in South Korea, K-Beauty skin care is now stocked at major U.S. retailers and is all over social media, with Americans spending $2 billion on products in 2025 — up 122 percent in just two ...

From niche lines to global obsession, K-beauty products have become must-haves in our skincare arsenal. Here are the hero ...

In my opinion, there’s one category that truly never misses and that’s K-beauty — specifically Korean skincare. So, naturally, it’s at the top of my wish list when it comes to shopping for skincare ...

After speaking with Cho and testing dozens of formulas, Cosmo rounded up the very best K-beauty products to help you get that ...

K-beauty didn’t just have a good Black Friday on Amazon; it took center stage. Korean products claimed the top three spots in Amazon's beauty and personal care category in the United States during the ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Your mind may still yearn for the balmy days of peak summer, but your skin should be drifting into cooler ...

If we're talking viral K-beauty, we have to start off with the cult-fave COSRX snail mucin essence — it's the #1 bestseller on Amazon in beauty & personal care, and over 100K+ shoppers have purchased ...

Facial Set: In 2019, Kourtney and Kim tried out the Hanacure Facial Set, which is a buzzy new treatment from South Korea. It combats fine lines, loss of elasticity and hyper-pigmentation. "Kim ...

Its leading players are small, independent brands that first took off overseas and then “re-entered” the Korean market riding global fame.

U.S. imported $1.7 billion in South Korean cosmetics in 2024, a 54% jump from 2023. A 25% tariff on Korean goods is set to take effect Aug. 1 unless a trade deal is reached. Retailers and shoppers are ...