Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

A simple plastic brick stole the spotlight at CES, the world’s biggest consumer electronics show in Las Vegas.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Darth Vader’s TIE Fighter is a 473-piece set with a smart Darth Vader Minifigure, one Smart Brick and one Smart Tag, priced ...