Even luckier — it’s still in stock. According to L’Oreal, its Wonder Water Rinse is so popular, one bottle is sold every minute. If you do the math, that’s at least 1,440 bottles sold per day.

Besides laundry-washing and lawn-sprinkling, the daily washing of hair uses up a lot of water. L’Oréal's new Water Saver system is designed to help, by reportedly reducing the amount of water ...

That’s not the only benefit though. L’Oreal claims this leads to better product absorption and faster rinsing because hair care products are infused into the micro-ionized water.

Our editors share the L’Oréal Paris hair-care products they’re obsessed with — from hair serums to masks and more.

More than 110 years after introducing the first hair color, L'Oréal is launching two new technology-driven products that were seven years in the making.