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At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company.
It works like this: Insert your color cartridge into the Colorsonic, press the button and comb the device through your hair for instant results. Per L’Oreal, the gadget’s bristles “parts and ...
More than 110 years after introducing the first hair color, L'Oréal is launching two new technology-driven products that were seven years in the making.
Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad ...
L'Oreal announced the release of the Colorsonic, a wand-like device that makes at-home hair dye simple and mess free. It also announced the Coloright, a diagnostic tool for salon professionals ...
PARIS (Reuters) -French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products.