Ad Personam is the personalization arm of Lamborghini, and is celebrating its 20th year with a special colorway.

Italian supercar maker Lamborghini opened the doors to its online Ad Personam custom studio in mid-2020. Ad Personam is an easy and innovative way to custom-make the Lamborghini of your dreams, even ...

To celebrate the anniversary, Automobili Lamborghini presents the new Azzurro 20 Anniversary Ad Personam color Sant’Agata ...

Lamborghini has a personalization program known as Ad Personam, where customers are able to visit the factory and sample all of the various color and trim options that Lamborghini offers for its range ...

A year ago, Lamborghini announced the Temerario, a plug-in hybrid supercar with a turbocharged V8 engine that replaces the more traditional Huracan. The leap from a naturally aspirated V10 engine in ...

File this under “things you didn’t imagine you’d be hearing about today.” The new, highly-anticipated Lamborghini Huracan Sterrato has the first ad out, and it’s become the laughing stock of viewers ...

The Lamborghini Urus has become a common sight in Miami, Florida. In fact, there are so many that it can be difficult to differentiate one from the other. So, when Lamborghini decided to create a ...

Lamborghini debuts its first Ad Personam Temerario – a one-off hybrid coupe inspired by Sardinia, blending coastal flair with 907-hp of high-revving power. Lamborghini’s shift toward electrified ...