Following the announcement that LeBron James‘ Nike Air Zoom Generation “First Game” will return to shelves, Nike Basketball is gearing up to reintroduce the model in its first signature colorway. In ...

LeBron James entered the NBA in 2003 with the most expectations in decades. What also came with James at the time was a groundbreaking shoe deal — seven years for $90 million, which seemed wild to ...

The cleats are predominantly black with a scarlet Nike Swoosh outlined in gray on both sides and has scarlet accents throughout, including on the spikes of the cleats. The Buckeyes’ primary logo is on ...

LeBron James signed a massive, lifetime deal with Nike worth a reported $1 billion. Now, it seems as though legacy projects as part of that deal are starting to come to fruition. In a video released ...

This NBA season has been all about LeBron James. The Los Angeles Lakers forward is quickly closing in on the league's all-time scoring record. Additionally, James is celebrating two decades with Nike.

The rollout for the Nike LeBron 23 is underway, and up next for LeBron James' latest signature shoe is one that pays homage to the sneaker he wore during his NBA debut over two decades ago. Official ...

The shoe sits atop a comfy foam midsole cushioned with Zoom Air technology, all while providing extra support and a rubber outsole for durability. Look out for the Nike Zoom LeBron NXXT Gen Ampd ...

LeBron James hadn't logged a single minute of NBA action. Still, when he jogged out onto the hardwood in October 2003, he already carried something entirely his own. Nike made sure the kid from Akron ...

Los Angeles Lakers star LeBron James seemingly shared the clearest look yet at his upcoming Nike LeBron 23 sneakers Thursday on his Instagram story. James previously sparked speculation about the ...

LeBron James continues to be a busy man on and off the basketball court. The four-time NBA champion has revealed the newest sneaker in his signature line: The “Time Machine.” From the 👑 to the next ...

One of LeBron James’ most sought-after Nike LeBron player-exclusive styles is reportedly releasing for the first time ever. Per Sole Retriever, the “Purple Suede” Air Zoom Generation will hit retail ...