The mockup logos, which are considered working drafts, were revealed during a meeting of the UNO transition committee as the ...

'When people love a brand, they don't always like change,' a branding expert says, after the change sparks more than 558,000 posts on social media, including one from Donald Trump Jr. Cracker Barrel ...

Cracker Barrel’s stock has plunged nearly 15 percent this week over backlash related to a new logo — the latest headache for a company facing calls for an investigation into its diversity, equity, and ...

Shares of Cracker Barrel Old Country Store Inc. took a dive Thursday, after the restaurant chain debuted its new, simplified logo, that many people didn’t like. Even Donald Trump Jr. asked, why? Some ...