Reltio, Progress, Dataiku, and Melissa detail how to build an AI-driven data strategy for 2026, focusing on unified platforms ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

To compete in a fast-moving, global marketplace, businesses must be able to make quick, informed decisions—and that requires robust, accurate data. Internal data offers critical insights into an ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...