When you are operating a small business, it can be difficult to succeed in a large market. Having a bigger share of the market gives you a greater ability to negotiate prices and sales terms with ...

This guide is a tour of the five basic structures to develop an effective business plan when starting up, launching a new line or integrating a partner to grow. Although each project is different, ...

Forbes contributors publish independent expert analyses and insights. George writes about growth strategy, execution & financing. I have written many posts about the importance of determining your ...

Understanding and presenting the size of the market you’re targeting is critical to securing funding for your business. Angel investors and VCs alike want to see a breakthrough product or service that ...

One of the most important tools that investors use to decide whether to buy or sell a security is its market value. It is often different from a security’s market price, though sometimes market value ...

Market capitalisation is a company’s total share value, while market value includes broader factors like debt, growth, and ...

A reporter reached out wanting to know if, or how, one could measure the market share of different legal service providers. It appears to be a simple question. That’s the problem. Any response to such ...