After a decade of building marketing strategies for thousands of brands, I realized something important: marketing doesn’t have to be complicated. In fact, the most effective marketing approaches can ...

Digital Marketing 101: Tips For the Little Guy How to market your business online after venturing into the real world of business.

You’ve probably been hearing the term “content marketing” a lot lately. Your competitors are either doing it — or planning to — but you have no idea what ...

Marketing failures may not be about who was in the room to make the decision but who wasn't.

Here’s how to create a top-notch marketing team, what skills and experience to look for in new hires and how to develop the next generation of marketing leaders.

Influencer marketing isn’t all that different, really. You identify, then target your marketing efforts at, individuals with influence over your potential customers.

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized.

Marketing using social channels is not a new endeavor, but it has been growing in popularity and many businesses will feel like it has evolved into some new spaces in 2023 if they haven't been ...

We are at an interesting and paradoxical juncture in marketing. The web has clarified, yet befuddled many marketers. Traditional media has tremendous reach, yet is increasingly marked as mental ...

Multicultural marketing is very similar in that while many clients and agencies are focused on new approaches to connecting with multicultural consumers, those who master the basics–the ?gblocking and ...

Careers in marketing encompass all the actions a company takes to promote to the public, including advertising, selling, engaging with social media and online platforms, and more.