Just like no two people are the same, no two companies are identical. While you may find similar organizations within the ...

Some 23% of firms with a command-and-control Marketing organizational structure have equal or lower revenue than their peers; 15% have higher revenue. Some 40% of firms with a networked Marketing ...

As with most things in marketing, these five growth plays are easier said than done. If leaders are set on pursuing long-term ...

Structure follows strategy. Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may ...