Following five complaints the advert was deemed ‘irresponsible’ and was pulled from the air. Mars-Wrigley own Twix, along with other confectionary brands such as Snickers, M&M’s and Milky Way.

Previously discontinued Milky Way Crispy Rolls have returned to stores across the UK, including Home Bargains, Spar, and Poundland.

Discontinued UK chocolates and sweets Milky Way Crispy Rolls made a brief return in Home Bargains and B&M last year, before Mars officially relaunched the popular chocolate in February 2025. A Mars ...

Previously discontinued Milky Way Crispy Rolls are back at B&M, on sale for £1.50 along with a Twix and Bounty version.