So, for all of you fine arts painters who have need to depict the Minions accurately, you’re in luck. To celebrate the upcoming Minions movie, Pantone worked with designers from Universal Pictures to ...

Pantone, the company known for its annual color-of-the-year prognostications (including this year’s reddish-brown shade that goes by the moniker “Marsala”), has officially entered the ...

The Pantone Color Institute, an institution for color marketing and branding, has announced a new shade in its lineup of offerings: Minion Yellow. The hue is inspired by the color of the cute tiny ...

It’s been three years since Pantone, self-declared arbiter of visible light, has declared a new color. But after 36 months of hard toil, the research team has emerged from the lab with the latest ...

04-14-2015 CREATIVITY How A Movie Co-branding Campaign Spawned A Brand New Color: Minion Yellow Universal Studios and Pantone combined physics, psychology, and animation to find the iconic yellow ...