Half-watching a TLC documentary on mathematics (do not ask why), it struck me that 17th-century math and present-day media planning have a lot in common. The story goes that Rene Descartes had a ...

There are several tailwinds making the mobile environment much more enticing for ecommerce companies, leading many today to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Ross Kernez CPM stands ...

SEO, PPC & AIO Guides » Ad Pricing Guide » CPM Definition » Selling Ads On A CPM Basis Chat with SearchBot The simple answer is: if you are getting a reasonable amount of money for your inventory.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Recently, as a client was considering a campaign we'd proposed, they pushed back on the ...

The average CPM for advertising delivered via Facebook Ads Manager steadily rose from March to August 2020, according to recent research from Social Insider. The report was based on an analysis of ...

Business Insider’s Jim Edwards sees “mandate” written all over a new preferred vendor deal between WPP and Buddy Media. “With Sorrell wanting to see his $5 million stake in Buddy Media pay off, there ...