NBA incumbent TV sports-rights holders Walt Disney and Warner Bros. Discovery could take a hit to their combined $1.4 billion in annual NBA ad revenue if NBCUniversal gets a piece of the big sports TV ...

With the 2025-2026 NBA season tipping-off exclusively on NBC and Peacock in the US on October 21st, NBCUniversal reports it has exceeded advertising expectations, with nearly 170 partners investing in ...

The NBA announced Friday that the board of governors has approved a three-year pilot program to allow teams to sell a corporate logo on their jerseys. Teams can now start pitching companies on buying ...

Amazon wants to convince advertisers to take a bigger swing at its sports offerings. With the streaming and e-commerce giant set to take over a significant package of NBA rights this fall, moves are ...

The jury is still out on whether Warner Bros. Discovery (WBD) will be better off with or without the NBA starting next season, but there’s no question the TNT Sports parent company will be hurting in ...

The Denver Nuggets celebrate their sweep of the LA Lakers in the 2023 NBA Western Conference Finals. Allen Berezovsky/Getty Images After waving their sports flags proudly last week at their upfronts ...

State Farm is hoping to capture some holiday viewing traffic this Christmas with a new campaign debuting Dec. 25. The insurer will air “Challenge Your Assumptions,” which features new brand ...