Hosted on MSN1mon
Amazon Bets On NBA to Turbocharge Its Advertising BusinessAmazon Prime Video is betting that a stacked lineup of sports can help it turbocharge its fast-growing advertising business ... in the fall, the NBA, giving it a year-round presence, and the ...
Hosted on MSN25d
We all have the wrong idea about improving the NBA All-Star GameI offer this: Instead of thinking up ways to improve the level of play in the All-Star Game, let's instead decide, as the NBA viewing public, to brainstorm annual advertising strategies.
With the streaming and e-commerce giant set to take over a significant package of NBA rights this fall, moves are afoot to line up advertisers with a new suite of opportunities, says Danielle ...
Carney said discussions with advertisers about the NBA have been very active ... secure the broadcast first before we leaned into the advertising aspect,” Carney said. Having proven itself ...
The National Basketball Association (NBA), the sports league, saw promising results as it tested whether using an attention metric could help it optimize in-flight campaigns. The National Basketball ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results