Amazon Prime Video is betting that a stacked lineup of sports can help it turbocharge its fast-growing advertising business ... in the fall, the NBA, giving it a year-round presence, and the ...

With the streaming and e-commerce giant set to take over a significant package of NBA rights this fall, moves are afoot to line up advertisers with a new suite of opportunities, says Danielle ...

I offer this: Instead of thinking up ways to improve the level of play in the All-Star Game, let's instead decide, as the NBA viewing public, to brainstorm annual advertising strategies.

Carney said discussions with advertisers about the NBA have been very active ... secure the broadcast first before we leaned into the advertising aspect,” Carney said. Having proven itself ...

The National Basketball Association (NBA), the sports league, saw promising results as it tested whether using an attention metric could help it optimize in-flight campaigns. The National Basketball ...