NBA incumbent TV sports-rights holders Walt Disney and Warner Bros. Discovery could take a hit to their combined $1.4 billion in annual NBA ad revenue if NBCUniversal gets a piece of the big sports TV ...

Amazon’s advertising unit on Wednesday introduced its roster of presenting sponsors for the opening season of Prime Video’s NBA coverage, a clutch of top-tier sports spenders that includes the likes ...

The NBA announced Friday that the board of governors has approved a three-year pilot program to allow teams to sell a corporate logo on their jerseys. Teams can now start pitching companies on buying ...

Amazon wants to convince advertisers to take a bigger swing at its sports offerings. With the streaming and e-commerce giant set to take over a significant package of NBA rights this fall, moves are ...

The NBA's first in-season tournament, combined with the launch of B/R Sports on Max, is making for a critical NBA season for WBD Sports, and that's before you factor in upcoming rights talks. By Alex ...

E-commerce giant Amazon.com Inc (NASDAQ:AMZN) is making a big bet on live sports rights, paying billions for NBA rights. Could the move help boost subscribers of the Amazon Prime Video streaming ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Viewers of Thursday's NBA playoff game between the Denver ...