NBA incumbent TV sports-rights holders Walt Disney and Warner Bros. Discovery could take a hit to their combined $1.4 billion in annual NBA ad revenue if NBCUniversal gets a piece of the big sports TV ...

With the 2025-2026 NBA season tipping-off exclusively on NBC and Peacock in the US on October 21st, NBCUniversal reports it has exceeded advertising expectations, with nearly 170 partners investing in ...

The NBA announced Friday that the board of governors has approved a three-year pilot program to allow teams to sell a corporate logo on their jerseys. Teams can now start pitching companies on buying ...

Revenues were down 3% to $3.78 billion in Q4 for CBS Corporation, although earnings were up. A good chunk of the revenue decline was in the local broadcast business, which had been fueled by political ...

At the All-Star game in February, a Kia advertising patch appeared on the jerseys for the both the East and West teams. (Mark Blinch/The Canadian Press via AP) The NBA Board of Governors is expected ...

The Denver Nuggets celebrate their sweep of the LA Lakers in the 2023 NBA Western Conference Finals. Allen Berezovsky/Getty Images After waving their sports flags proudly last week at their upfronts ...

NBA owners have agreed to let teams sell advertising on uniforms in a three-year trial, providing another potential revenue stream expected to bring in $150 million. "Jersey sponsorships provide ...