Amazon Prime Video is betting that a stacked lineup of sports can help it turbocharge its fast-growing advertising business ... in the fall, the NBA, giving it a year-round presence, and the ...

Amazon Ads’ head of live sports sales discussed NBA packages, upfront approach and “Thursday Night Football” takeaways.

I offer this: Instead of thinking up ways to improve the level of play in the All-Star Game, let's instead decide, as the NBA viewing public, to brainstorm annual advertising strategies.

The National Basketball Association (NBA), the sports league, saw promising results as it tested whether using an attention metric could help it optimize in-flight campaigns. The National Basketball ...