Total Pro Sports

Nike Reportedly Feeling Impact as NBA Player Popularity Concerns Begin Affecting Sales

Nike’s basketball shoe sales plummet as experts point to a "crisis of personality" and a decline in NBA star power affecting ...

Nike stock drop sparks debate over NBA player popularity

Some are wondering if the popularity of NBA players isn't what it used to be given the decline of the Nike stock.

Nike unveils LeBron Witness IX PE for Bronny James and new Kobe ‘Dodger’ Protros

Nike Basketball unveiled the new Nike LeBron Witness IX PE Monday, a player-exclusive colorway in honor of Bronny James. The ...
National Basketball Association

NBA, Nike EYBL team up for showcase at NBA In-Season Tournament in Vegas

EYBL Scholastic Showcase games on Dec. 8-9 will be open to NBA team front-office personnel for player evaluation purposes. Official release NEW YORK — The National Basketball Association (NBA) ...

Caitlin Clark’s Kobe 6 colorway emerges as the NBA’s most‑worn shoe

Caitlin Clark's signature Nike Kobe colorways were among the most popular shoes worn by NBA players during the 2025-26 season ...
Sports Illustrated

NBA Star Hides Nike Swoosh Logos on His Sneakers

Many NBA players' footwear contracts expire in September, just before the start of the new season. Meanwhile, others' deals expire in January at the start of the new calendar year. That might be ...

The Best Sneaker Debuts in the NBA Playoffs

All-time greats like LeBron James and Michael Jordan have used the NBA playoffs to launch future classic sneakers.