Opinions expressed by Entrepreneur contributors are their own. You’ve heard the saying about how we get only one chance to make a good first impression. For a small business, branding is that ...

Every business fights to be seen. They use logos, slogans, and style. Families should do the same. My view is simple: every family needs a crest or logo. Not for show. For identity, unity, and legacy.

Opinions expressed by Entrepreneur contributors are their own. The hype around Yahoo‘s month-long roll out of its new logo may have you wondering if your company is ready for a new design, too. “A ...