Lemon-flavored alcoholic drinks have quickly filled the market void in Japan created by younger consumers’ diminished thirst for beer ... as high as 170 yen. “A new market has been established ...

Asahi Breweries Ltd. will re-release its popular Asahi Draft Beer as the company's new flagship product from Sept. 14, the major Japanese brewery announced on Sept. 8. “We decided to revive it ...

Japan loves seasonal flavors ... Last month Spring Valley, a sub-brand of Kirin that focuses on more inventive recipes, released a new beer, called Spring Valley Hanayagu Fuyu Kaori, or “Brilliant ...