Lemon-flavored alcoholic drinks have quickly filled the market void in Japan created by younger consumers’ diminished thirst for beer ... as high as 170 yen. “A new market has been established ...

Brewed for those nights when karaoke starts to sound like a good idea, 10 Money Cat (best beer name ever!) is a 4.8% ABV ...

Suntory Beer Ltd. says its new product will boast 5.5 percent alcohol by volume with a refreshing aftertaste. Kirin Brewery Co. blazed the trail last fall with its version that has 4 percent alcohol.