In another step toward the integration of online and television, TV ratings researcher Nielsen Co. has informed its clients that it is adding new sample characteristics to its ratings software that ...

On the eve of meetings this week with its national clients in New York and Los Angeles, Nielsen made two important announcements, including a decision to delay a controversial plan to begin measuring ...

Analyst Nielsen has been presenting its latest research on mobile internet usage at the MobileBeat conference in California, and it makes interesting reading. The company suggests mobile internet is ...