adidas has outperformed Nike recently in total returns, despite both facing macroeconomic challenges and potential tariff impacts. Nike's heavy reliance on Asian manufacturing exposes it to ...

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

Football fans can now mark their calendars for the next wave of 2026 FIFA World Cup kit releases. Adidas and Nike are both set for major kit launches this March, as national teams start to unveil what ...

The NCAA's prestige programs have found creative ways to funnel more NIL money to their athletes. Apparel companies are among ...

Add Yahoo as a preferred source to see more of our stories on Google. Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. Two days later, Adidas ...

NIKE and peers ride premiumization and digital momentum as the Shoes & Apparel industry ranks in the top 37% despite margin pressures.

In the high-stakes world of athletic apparel and footwear, a few rivalries are as iconic or as competitive as that between NIKE Inc. NKE and adidas AG ADDYY. Operating in the expansive and ...

Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...

Upgrade your golf wardrobe and save money with these apparel deals.

Tennessee is on the move from Nike to Adidas, which plans to make the Vols the brand's flagship college program and pay UT athletes for their name, image and likeness in a significant deal for ...