Sports programming captured about a third of the auto industry's total national linear TV ad spend, led by the MLB (8.7%).

TV advertising measurement company iSpot.tv acquired 605, a media and entertainment data and analytics firm founded by AMC Networks CEO Kristin Dolan.

TV advertising tech company iSpot.tv acquired New York-based 605, marking its fourth acquisition in less than three years.

iSpot is buying analytics company 605, the latest in a series of moves aimed at controlling the growing marketplace for counting audiences ...

The TV measurement company’s ad catalog provides transparency for more than 2 million unique creative spots to date across 63,672 brands and 179 industries. This is iSpot’s first-ever MRC ...