The new ad campaign titled "Home but Not Alone" makes its debut as the classic holiday movie marks its 35th anniversary ...

Walmart introduced "WhoKnewVille," a reimagined version of Dr. Seuss's Whoville from How the Grinch Stole Christmas. The Whos ...

THE feeling of watching a loved-one unwrap a meaningful gift at Christmas has been captured perfectly in this year’s John ...

John Lewis unveiled its 2025 Christmas advert, 'Where Love Lives,' featuring a nostalgic father-son story enriched with a 90s ...

Replaying old classics makes marketing sense, and it certainly tracks that in a world that often feels out of control, people would crave the familiar. But this reality raises an interesting question: ...

A lot of that traveling will be done by young adults making their way home from school or new cities to see family and reconnect with old friends. That last part is the crux of Facebook’s first brand ...

A new Chevy Silverado video may hit a little too close to home for some viewers, mimicking the high-energy ads of the '90s ...

NEW YORK — Budweiser is bringing back some familiar characters this year in its Super Bowl ad. The perennial Super Bowl marketer is bringing back fan-favorite characters the Clydesdales and a Labrador ...

First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...

CAPITAL REGION, NY (WRGB) — The Super Bowl isn't just about the game, it's a big night for advertisers as over 120 million viewers are expected to tune in. This year a 30-second commercial cost ...

Tyler Shipley is an editor for Game Rant who has been writing for the team since 2021. Tyler has a degree in English from the University of Toledo. Some of his favorite games are platformers, but he ...