Paramount+ to Become Professional Bull Riders’ ‘Unleash the Beast’ Streaming Home in 5-Year Deal

Paramount and Professional Bull Riders have struck a 5-year deal that will see Paramount+ be the streaming home for Unleash ...

David Ellison’s Paramount Inks Five-Year Streaming Deal for Professional Bull Riders’ Unleash the Beast Tour

Paramount and TKO Group’s Professional Bull Riders set a new five-year media rights agreement that will make Paramount+ the ...

Paramount Inks Streaming Deal For Professional Bull Riders, Expanding TKO Partnership

Paramount has inked a new five-year deal to make Paramount+ the primary streaming home of PBR’s (Professional Bull Riders) ...

PBR's Rider Development Program Opens Doors for Bull Riders

One way the PBR is planning to close that gap is through biomechanical testing on its athletes. By using motion-capture ...