The firm recruited 64 test subjects with the objective of finding out the different reaction to an 'opt in' ad versus a 'pop up' ad. “There was no research out there that quantified this until the ...

Opinions expressed by Entrepreneur contributors are their own. Pop-up ads are often considered the villain on websites. No one wants their website experience interrupted by an ad, even if it is a well ...

Is it possible to infringe a trademark when you never display it to the public but use it only as a hidden trigger for pop-up ads? Three federal courts have struggled with this question in the last ...