1. L’Oreal Paris EverPure Sulfate-Free Brass Toning Purple Shampoo: The purple-colored award-winning shampoo stands as an absolute necessity for people who have blonde hair or colored their hair ...

Here are our picks for the best purple shampoos. All of these shampoos are part of brightening hair care lines that include purple conditioners, purple hair masks, and even purple styling products.

Top conditioner for bleached hair for the money Pravana The Perfect Blonde Purple Toning Conditioner What you need to know: This bright toning conditioner removes all traces of brassiness with its ...

10 of the best toning shampoos for banishing brassy or red tints from hair Purple shampoo has pretty much become a staple for blondes who invest in cool-toned hues.

The conditioner, on the other hand, is packed with soy-derived Okara extract, vitamins, and purple toning pigments that stabilize color and leave locks hydrated.

More than 3,600 Amazon reviewers have given the Bold Uniq Purple Shampoo and Conditioner Set a flawless five-star rating, with many saying the pair helps soften hair and eliminate brassiness.

Still, if you’re seeing some brassiness in your blonde, a purple shampoo is a welcome addition to any routine. And if I do go back to blonde in the future, I know what bottle I’ll be reaching for.

Purple shampoos are typically used to prevent yellow tones in blonde hair and highlights. Here's how to use them the right way, according to professional colorists.