Purple shampoos are typically used to prevent yellow tones in blonde hair and highlights. Here's how to use them the right way, according to professional colorists.

And since yellow sits opposite purple on the color wheel, a purple shampoo will cancel out any warm tones, so that it’s closer to that cool, ashy hue you left the salon with.

According to the experts, purple shampoo can help neutralize dullness, eliminate brassiness and tone blonde hair. Here's how to use it at home for the best results.

Purple shampoo is not just a regular shampoo; it’s a specialized product designed to counteract yellow undertones in blonde and gray hair, keeping it looking fresh and vibrant. Juliana Ohlmeyer ...

Purple shampoos are typically used to prevent yellow tones in blonde hair and highlights. Here's how to use them the right way, according to professional colorists.

What is purple shampoo? Purple shampoo is a toning shampoo made explicitly for blonde and light-colored hair to neutralize the orange-looking brassiness.

Because purple is opposite on the color wheel from yellow, the best shampoo for fighting brassiness is purple. These shampoos use a crushed violet pigment in order to get this brass-toning color.

Purple shampoo can prolong color-treated hair and brighten natural blonde hair. Shop some of the best purple shampoos from Oribe, Kerastase and more.

The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price from $12 to $32 and work for a variety of hair types, including those ...