Cybersecurity training is expensive and time-consuming and often considered a grudge purchase, so how to justify it?

Ad measurement is messed up for a lot of reasons: complex customer journeys, an overreliance on last click, attribution windows that are too long or too short. But there’s another reason marketers ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

In terms of ROI measurement, the partnership's initiatives are grounded in HSBC's net promoter score (NPS), according to Shum, which assesses the likelihood of its customers recommending the bank ...

Healthcare lease accounting insights: How two organizations got compliant and stay audit-ready all year long Healthcare organizations (HCOs) often hold multiple leases such as those for real estate, ...

Discover Business Wire’s resources for measuring the performance and ROI of your news releases. Learn how to track and analyze your public relations and investor relations campaigns, optimize ...

Jasper's inaugural 2025 State of AI in Marketing report highlights optimism around AI, but challenges in ROI measurement, output quality, and CMO alignment are limiting meaningful impact "2025 ...

A Public Relations Measurement and Evaluation expert, Philip Odiakose has advised Public Relations practitioners on the need to make Return on Objective (ROO) their priority, instead of the much ...

Learn how to track press release ROI and PR campaigns with insights ... covering topics such as search engine optimization and campaign measurement. Greg Jarboe is president of SEO-PR, which ...