The popular line of colorful dolls, Rainbow High, now has a rival - Shadow High. “There is a new school in town ready to disrupt the Rainbow and demand a double take,” says creator MGA Entertainment.

These fashionable friends are ready to showcase their unique skills and start sewing. But for this first round, there's a twist. It's Shadow High vs...Shadow High!. This round depends on using ...

Toy maker releases a long-awaited animated short tied to hit Rainbow High doll franchise to build 2023 momentum. Toy maker MGA Entertainment keeps a close watch on the superfans for its many ...

Rainbow High is expanding “its authentically diverse and inclusive doll line” this spring with new characters. MGA Entertainment said the new dolls, launching this month, include one with albinism; ...

Neon Shadow from Shadow High, Rainbow Divas from Rainbow High, and The Royal Three from Seoul Select are this year's Rainbow Vision Finalists! There is a lot happening before the first performance.