A key part of Roku’s sports strategy comes around sport-specific or league-specific zones. Beyond its overall Roku Sports Zone, the company (known for both smart TVs and connected-TV streaming players ...

Just in time for the NFL season and the return of the NBA in October, Roku has announced a new partnership with YouTube TV that integrates the streaming service with Roku's Sports Channel. Roku says ...

Roku's ROKU strategic pivot toward sports content represents a calculated effort to capture higher-value audiences and drive engagement metrics that typically command premium advertising rates. The ...

Live sports are coming to Roku. Stream San Diego News for free, 24/7, wherever you are with NBC 7. Roku will become the U.S. streaming home of Formula E, the electric vehicle-powered auto racing ...

The high-stakes battle for live sports is on, and the industry’s biggest players are gathering to shape the future of streaming. At TheWrap’s flagship conference, TheGrill 2025, top executives from ...

Roku has added several new features to its user interface and operating system meant to make it easier to discover and personalize content, the company said. New features include live sports scores, ...

Roku has launched the National Women’s Soccer League (NWSL) Zone in the US – a new destination in the Roku Sports experience. The NWSL Zone will showcase live and upcoming games, programming and more ...

If you're like most, you have probably already spent more money than you planned to on Philadelphia Eagles Super Bowl memorabilia. Oh well... You only live once. We waited a long time for that first ...

Roku, Inc. (NASDAQ:ROKU) announced Friday that it has partnered with YouTube TV to bring live sports directly to its Sports Channel, enabling viewers to stream NFL and NBA games without switching ...

Roku ROKU is entering a stronger phase of its turnaround as improving margins and disciplined execution reshape expectations ...