Sacramento says it's struggling to bring touring musicians to downtown concert venues. Now, there's a new idea that could encourage more music promoters to book acts at city-owned theaters.

Sacramento may offer financial incentives to promoters to revive unused music venues 02:12. SACRAMENTO — The City of Sacramento could soon offer financial incentives to help attract more musical ...

Heath highlighted the finding of for-profits only owning 26% of venues in the area, adding that people have little incentive to open a business if they don’t think it will be profitable.

Hundreds of Sacramento music and entertainment industry professionals joined members of city government ... “What that tells me is that there’s no incentive to open a venue,” said ...

Channel 24, a new mid-sized venue in Downtown Sacramento, is set to open in April, promising to bring new talent and energy to the city’s music scene.

City leaders and local businesses are eagerly awaiting the development of a new entertainment venue planned for midtown Sacramento.The 24R Theater is in the works on the southwest corner of 24th ...

Sacramento says it's struggling to bring touring musicians to downtown concert venues. Now, there's a new idea that could encourage more music promoters to book acts at city-owned theaters.