For 2024, Samsung had advertising reach of 45.54 million smart TV households, with Prime Video at 45.48 million. Far behind these top services were Tubi, Roku Channel and LG.

VP Michael Scott reveals how interactive formats, including its GameBreaks and upcoming ShoppingBreaks, could transform the ...

Ad-supported streaming is continuing to be adopted by budget-minded customers who feel the need to make some sacrifices in order to watch all the content they want. Streaming time spent with ...

Through Samsung Ads’ pioneering suite of performance solutions, designed to deliver measurable outcomes across TV, mobile, and web, Samsung Ads is setting a new standard for full-funnel effectiveness, ...

Dive Brief: Samsung Ads, the advertising arm of Samsung Electronics, launched a Mobile Conversion product for gaming advertisers meant to help them turn connected TV (CTV) viewers into mobile gamers, ...

Through Samsung Ads’ suite of performance solutions, designed to deliver measurable outcomes across TV, mobile, and web, Samsung Ads is setting a new standard for full-funnel effectiveness, from first ...

Under the plan, KT Studio Genie will provide its content to Samsung TV Plus, a free ad-supported streaming TV platform ...

In an effort to convert passing viewing into playable game sessions, Samsung plans to integrate an interactive ad-supported ...

Connected TV advertising company LG Ad Solutions has appointed Marj Hetherton and Adelina Moon sales directors for its ...