Optimizing paid-search campaigns for local search and mobile devices goes hand in hand. In 2015, Google confirmed that more searches happen on mobile devices than on desktop. And according to ...

With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their top requests. Last month, Google teased a new look for AdWords. The ...

The Google Partners exam now includes questions on the latest product features and search trends. This month, Google refreshed the AdWords Search Advertising exam to bring it up to date with newer ...

Google AdWords created a new headache for digital marketers earlier this year. It confirmed that paid search ads would no longer be displayed on the right side of a Google search engine result page ...

Going by the major announcements we’ve already seen in January, 2018 is going to be a big year for Google, and AdWords will be no exception to that. I caught up with Ashley Fletcher, VP of Marketing ...

Search marketing agency NetElixir has launched its AdWords analysis and reporting dashboard LXRPlugin, a platform designed to provide insights to businesses managing search campaigns while saving time ...

In the wake of Google's AdWords overhaul, The Drum speaks to search industry experts to establish the impact of the rollout on PPC in the coming months. Last month saw Google overhaul AdWords to cater ...

Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs? To find out, WordStream examined 2,367 US-based client accounts from a wide range of ...

SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Google AdWords has introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your ...

What is the return on investment for B2B companies when they spend on Google AdWords search advertising? To find out, Bizible examined 1H16 data from 120 B2B companies in six industries. The ...