In a conversation with afaqs!, Bhawna Sikka, Haleon’s category head, breaks down the brand’s marketing strategy to take on the Indian oral care market. The Indian oral care market is a category of ...

Dentists recommend that you brush your teeth twice a day and floss at least once. However, many people don’t actually do this. A 2025 YouGov survey found that 30% of Americans brush their teeth only ...

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Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. But that’s a challenge ...

One of the best parts about working for NBC Select is getting to try so many products. One category that we’ve been particularly robust about is oral care. Over the years, our team has tested dozens ...

After more than two years of planning and production, Sensodyne’s documentary highlighting sensory sensitivities and oral health equity has been released. The Haleon brand debuted its Sensory Overload ...

Toronto, ON, May 26, 2025 (GLOBE NEWSWIRE) -- With National Smile Day around the corner, new research from Sensodyne, the #1 dentist-recommended brand for sensitive teeth, reveals that more than 80 ...

New Delhi: The advertisements of oral hygiene brand Sensodyne’s products, which make the claims of ‘Recommended by dentists worldwide’ and ‘World’s No.1 sensitivity toothpaste’ will soon go off air.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Sensodyne, the toothpaste first marketed in 1961 to reduce the pain of sensitive teeth, is among premium brands ...

NEW DELHI: The central consumer protection authority (CCPA), a top statutory body, has banned ads of Sensodyne, a toothpaste brand, for marketing it with the labels “recommended by dentists worldwide” ...

Sensodyne unveils Clinical Repair, the brand’s newest toothpaste option for sensitive teeth. Clinical Repair: Starts to repair sensitive areas of teeth after 60 seconds* for clinically proven ...