As professional rhetoricians, readers of this column should know what the most important part of a sentence is: the end. Many writers mistakenly think it’s the beginning: They begin a disproportionate ...

The way you start when you talk affects if you will be ignored. Distressing situations offer potential for major happiness. Sound paradoxical? It is, and it's true. Everyone loves a happy ending to ...

It’s no secret that many Americans are lousy writers. Just ask any college professor or employer. With the advent of email, writing ability has become more important than ever, and writing ...