Fans will notice a familiar face during the Milano Cortina Games. What has he been up to?

It may feel like Shaun White always has been and always will be at the top of the snowboarding game, considering he first competed in the Winter Olympics when he was just a teenager. But for the first time since he made his Olympic debut,

Shaun White, the five-time Olympic snowboarder and three-time gold medalist, is returning to the Winter Games—but not as a competitor. (AP photo)

The Olympic gold medalist spoke with PEOPLE at Macy's in N.Y.C. to celebrate Ralph Lauren's Team USA collection designed for the 2026 Winter Olympics

"The Flying Tomato" is one of snowboarding's biggest stars.

Shaun White officially retired from competitive snowboarding following the 2022 Beijing Games, but will he ever come back?

Four years after retiring, Shaun White is still changing the sport he's dedicated his life to.

Enter a snowboarding world of total freedom. Create your own experience and choose when, where, how, and with whom you want to ride. Developed in close collaboration with Olympic Gold Medalist Shaun White—the most successful snowboarder in the history of ...

The snowboarding Olympic gold medalist retired from the sport competitively after the 2022 Winter Olympics in Beijing

They don't call him "The Flying Tomato" for nothing! Shaun White is undeniably synonymous with his long, fiery red locks; hair that defined the Olympic snowboarder just as much as the high-flying flips and tricks that shaped his decorated athletic career.

Italian President Sergio Mattarella declared the 2026 Winter Olympics open. Two cauldrons — one in Milan and one in Cortina — have been lit, marking a first in the Winter Games’ history. Oh here we go,